How can you get the best SEO results? While it’s important to know which actions/methods to use it’s just as important to know what not to do. Here are some of the biggest SEO no-no’s to avoid in order to boost traffic, sales, and retention:
1. Not including the right words:
It’s important for your web pages to include the “right” words. In particular, it’s important to think about the way people do searches. A lot of companies focus on keywords and it’s certainly important for your company to include the most important niche keywords on your web pages. It’s critical for your company to take steps so you include keywords that your target market uses when doing queries.
On the other hand, it’s important to also consider that when people type in queries for Google and other search engines they’ll often input queries that include phrases people would use in the real world. So it’s also important for your website to include keyword phrases that would likely be included in queries by your target market.
2. Not learning enough about SEO and Google:
Here’s another mistake your company should avoid if you want to boost your company’s search engine rankings. SEO is definitely one of the best tools your company can use to achieve that goal. You can use content in web pages, blogs, articles, etc. to help drive traffic to your site. By providing your target audience with quality content you can boost your site’s traffic and conversions.
It’s also important to learn about how Google works since it’s the world’s largest search engine. The company is constantly changing its algorithms so if you want to boost your Google rankings it’s critical to learn how websites are ranked.
3. Not having a crawlable website:
An even bigger mistake is not having a website at all. That said, it’s just the start and it’s just as important to make sure your site is crawlable. A website that’s “crawlable” means that links to your website and within it can be found/followed by search engine spiders/bots. These are programs sent out by search engines to find/revisit content like pages, pdf files, images, video, and so on. In the case a search engine spider is unable to follow a link the destination page won’t be included or be in the database of the search engine yet not be added to web pages that are available to SERPs.
There are various factors that can make it tough for search engine spiders to crawl website sites well. They include navigation links, lack of authoritative links, and others.
4. Not thinking about content/marketing over link-building:
It’s highly important to focus on the areas of content and marketing instead of link building per se. when developing content for your website it’s critical to include content that’s fresh and unique so you can boost web traffic to your site. There’s over 1 billion website on the Internet today. If you want to set your company apart from others then it’s critical to make sure your website is offering content that can’t be found on your rival companies’ sites.
Another issue is content and marketing are closely related today. That’s because many consumers don’t just visit websites to buy products/services. They’re also looking for useful content that can improve their life and help them find the right products for their needs.